Goya Foods / Imagination Kitchen

The art of cooking, and cooking with “gusto,” is more than anything a creative endeavor. To deliver this message, we created Imagination Kitchen, a full fledged communications campaign that put Goya Foods front and center in the media landscape during the South Beach Food Festival, one of the premiere epicurean events in the world. The campaign successfully reached both loyal and new Goya customers, resulting in unprecedented traffic towards its booth during the event