Amigos For Kids

Amigos For Kids is a non-profit organization focused on combating child abuse. For their next communication efforts, we created a visually iconic campaign that deviated from the traditional display of violence typically used in this type of communications. Instead, we used an everyday object to portray the psychological impact it makes on a child’s life when not used as intended. This award-winning campaign, initially planned to run on a few publications that donated their available free spaces, made such a big impact that many more media outlets, including print, OOH, social media and even some TV stations showcased the work.