Nissan
Star Wars
To launch the new Nissan Titan in a meaningful and impactful way we partnered with one of Disney’s most coveted franchises, Star Wars. Now, with the “force” on our side, we created a memorable campaign that showcased the truck’s many advantages and one of its main safety features. The campaign, which was aligned with the release of the latest Star Wars install, included assets for both the General and Hispanic markets.
Client: Nissan North America
Agency: Zimmerman
Responsibilities: Copywriting, Production Supervision
Media: Broadcast, Online Content